Chief Design Advisor and Industrial Designer specializing in delivering strategic differentiation and sustained growth for today's market.

Expertise

As the business environment continues to evolve, with many of the world’s leading companies rapidly being overtaken by innovative newcomers, the imperative for innovation has never been more urgent. Developments in artificial intelligence, increased market volatility, and the escalating environmental crisis are accelerating these changes.
     Despite this urgency, many leaders find themselves struggling to effectively drive innovation. Having led an extensive career in industrial design and creative direction since 1999, we have observed firsthand the patterns and missteps many businesses have taken. Often, immense investments in new products result in only marginal improvements that fail to differentiate from competitors.
     Our mission is to assist companies in setting and achieving bold, ambitious goals. With a wealth of experience collaborating with senior executives across diverse sectors, we have guided innovation, design, and development projects that have addressed a wide range of challenges.
     We partner with CEOs and business leaders aiming to expand their ventures through superior products and services. By supporting strategy formulation, portfolio innovation, and the development of teams, processes, and cultures, we help businesses maximize their IP's potential, spin off new ventures, and accelerate growth. Together, we design and launch groundbreaking solutions that stand out in the marketplace.

You want help with:

Modernizing and differentiating your offering

Design leadership at your organization

Spinning off or standing up a new business

Accelerating a recent acquisition

Understanding the value of a business’s design assets

Services

Our service offering has been crafted to deliver meaningful and measurable results. Whether you need interim executive-level design leadership, expertise in spin-offs, or strategic differentiation across your portfolio, our Design and Advisory services are focused on achieving tangible outcomes. We are dedicated to augmenting your current design capabilities or serving as your complete design engine, always with a commitment to driving success and innovation.

Diagnostic

Every engagement begins with our diagnostic, essential for understanding your business and tailored for companies seeking growth and competitive advantage. We thoroughly assess your current design and brand positioning to reveal strengths, weaknesses, and key areas for improvement. This ensures our strategies are targeted, effective, and aligned with your specific objectives and market conditions. Through this diagnostic approach, we craft a clear pathway for innovation and growth, enhancing your competitive edge.

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Fractional Design Officer

We provide the strategic leadership of a Chief Design Officer for companies needing high-level design expertise without a full-time commitment. Our fractional service offers seasoned design leadership on a part-time or project basis, ideal for driving design initiatives and aligning strategies with business objectives. By integrating with your team, our Fractional Design Officer fosters creativity and innovation, ensuring design excellence and consistency while managing costs effectively.

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Design advisor

Offering the strategic leadership of a Design Officer on an ongoing, 1:1 basis. Ideal for companies seeking high-level design expertise without a full-time commitment, I provide seasoned guidance to drive initiatives, align strategies with business objectives, and foster creativity and innovation. As your dedicated advisor, I offer fresh perspectives, valuable insights, and act as a trusted sounding board to ensure design excellence and manage costs effectively.

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Venture & spin-off partner

Our venture partner service revitalizes dormant or underperforming intellectual property for business leaders seeking to maximize IP value. We explore strategic options like spin-offs, sales, or market enhancement. By evaluating your IP portfolio, we identify opportunities and craft strategies aligned with your objectives, ensuring a profitable transformation of underutilized assets.

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Industrial design collaborator

Led by internationally recognized Todd Bracher, our services are ideal for businesses seeking to align design with strategic objectives. We deliver differentiated innovations that enhance brand value and market reach, providing class-leading design execution under his expert guidance.

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Mergers & acquisitions

We offer specialized design audit services for mergers and acquisitions, assessing a target company’s design assets. Our thorough evaluations identify untapped potential and areas for enhancement, helping acquirers understand and identify opportunities of interest. This strategic audit integrates with your investment strategy, ensuring informed decisions, successful integration, and maximized ROI.

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Capabilities

Our capabilities are grounded in two decades of partnering with leading businesses across various industries. Our services integrate these capabilities, allowing us to deliver tailored outcomes that meet your strategic objectives.

Advisory

Art direction
Brand activations
Brand positioning and differentiation
Brand strategy
Change management and team building
Competitive audit
Creative direction
IP strategy
Market analysis
Marketing strategy support
Media relations
Portfolio audit
Product strategy and roadmapping
Sales team training

Design

3D visualization and CAD
Activation design
Color, materials and finishes design
Concept development
Differentiation strategy
Engineering support
Events and exhibitions design
Industrial design
Opportunity discovery
Packaging design
Prototyping and testing
Sales tool design
Scaled manufacturing support
Sustainability integration

Clients

Our client portfolio spans from agile startups to global multinationals, domestic to international, showcasing our versatility and capacity to deliver transformative design solutions across a variety of scales and sectors. Studio Bracher’s ability to understand and adapt to different organizational cultures and business models enables us to offer tailored, impactful design strategies that drive success, regardless of your company’s size.
Architectural Solutions
Architecture
Art
Automotive
Beauty
Commercial Furniture
Consumer Product
Flooring
Healthcare
Industrial
Life Sciences
Lifestyle
Lighting
Luxury
Science
Textie

3M
Antler
Bank of America
Betterlab
Burberry
Cappellini
Cartier
Ceasarstone
Ceccotti
Corian
Datesweiser
Dolce & Gabbana
DuPont
Dunny
Duxiana
Elica
Eva Danmark
Fogia
Fortuna Valentino
Frighetto
Fritz Hansen
Gandia Blasco
Georg Jensen
HBF
Habitat
Hearth and Home
Herman Miller
Holmegaard
Horm
Hosoo
Humanscale
IDEE
IMM Cologne
Issey Miyake
Issey Miyake Watches
Italesse
Jaguar
Knoll
Kvadrat
La Manufacture
Lab Crafters
Larca
Lifetime Work
Lighting Science
Lucien Pellat-finet
Luminaire
Mater
Narciso Rodriguez
New York City
Nol
Nooka
Othr
Pearl Lam Gallery
Pegasus Capital
Pour Annick Gallery
Schumacher
Serralunga
Shaw Contract Group
Shiseido
Sodastream
Swarovski
Timeshifter
Tom Dixon
Triode Gallery
Tronconi
Tuohy
Urban Outfitters
Via Light
Wallpaper* Handmade
Zanotta
Zero
Zero First Gallery

Schedule a consultation

Contact us for a brief strategy consultation session. We'll know quickly whether we are the right team to get your idea to market. If we're not the right fit, we'll connect you with experts in our network who are.