About Todd Bracher

Working at the intersection of design, science, and business, Todd Bracher is committed to addressing matters of global concern. By leveraging an ever-growing expert network, industrial design know-how, and positioning expertise, his work delivers class-leading solutions to leave a meaninful impact on the businesses he engages and the world at large.

     Twenty years ago, Todd founded BRACHER, an award-winning industrial design and advisory firm. Since then, he has led the design and innovative products and game-changing experiences for some of the world’s most iconic brands, received over two dozen patents, and brought over 200 products to market. He has twice been honored as International Designer of the Year and recognized by Wallpaper* Magazine as a Top Global Design Influencer.

Todd’s achievements include a significant 10-year retrospective at Casa Da Brasileira in Brazil, showcasing his contributions to the design world. Known for his commitment to balancing human needs, manufacturing, and business objectives, Todd is a sought-after speaker. He regularly delivers keynote addresses and shares his expertise with the media at home and in the many other countries where his work is widely known, including France, Italy, England, Denmark, and Japan.

     An astute observer of emerging innovations, Todd also invests in ventures that share his commitment to making a positive change in the world. Startups that have benefited from his support include Timeshifter, MentalWorkout, and Mater. In addition, Todd serves as an advisor for Antler, a global early-stage venture capital firm.

In 2022, Todd launched Betterlab—a collaborative effort to leverage the potential of science-based design.

     Residing in New York, Todd is also a proud father of two boys. Balancing his professional pursuits with his personal life, he strives to be a role model for his children while making a positive impact through his work.

Philosophy

Our service offering has been crafted to deliver meaningful and measurable results. Whether you need interim executive-level design leadership, expertise in spin-offs, or strategic differentiation across your portfolio, our Design and Advisory services are focused on achieving tangible outcomes. We are dedicated to augmenting your current design capabilities or serving as your complete design engine, always with a commitment to driving success and innovation.

Diagnostic

Every engagement begins with our diagnostic, an essential starting point that lays the groundwork for all subsequent actions. During this phase, we conduct a thorough assessment of your current design and brand positioning. This in-depth analysis reveals your strengths and weaknesses and identifies key areas for improvement. Understanding where you stand allows us to set a solid foundation for informed decision-making and strategic planning. This initial step ensures that every strategy we develop is not only targeted and effective but also fully aligned with your specific business objectives and market conditions. Through this diagnostic approach, we craft a clear pathway for innovation and growth, tailored specifically to enhance your competitive edge in the market.

Every engagement begins with our diagnostic, essential for understanding your business and tailored for companies seeking growth and competitive advantage. We thoroughly assess your current design and brand positioning to reveal strengths, weaknesses, and key areas for improvement. This ensures our strategies are targeted, effective, and aligned with your specific objectives and market conditions. Through this diagnostic approach, we craft a clear pathway for innovation and growth, enhancing your competitive edge.

Learn more

Fractional Design Officer

We offer the strategic leadership of a Cheif Design Partner to companies needing high-level design expertise without the commitment of a full-time executive. Our fractional service provides your business with access to seasoned design leadership on a part-time or project basis, allowing you to benefit from expert guidance tailored to your specific needs. This role is ideal for driving design initiatives, orchestrating innovative projects, and aligning design strategies with business objectives. By integrating with your team, our Fractional Design Officer helps foster a culture of creativity and innovation, ensuring design excellence and consistency across all touchpoints while managing costs effectively.

We provide the strategic leadership of a Chief Design Officer for companies needing high-level design expertise without a full-time commitment. Our fractional service offers seasoned design leadership on a part-time or project basis, ideal for driving design initiatives and aligning strategies with business objectives. By integrating with your team, our Fractional Design Officer fosters creativity and innovation, ensuring design excellence and consistency while managing costs effectively.

Learn more

Design advisor

Description here

Offering the strategic leadership of a Design Officer on an ongoing, 1:1 basis. Ideal for companies seeking high-level design expertise without a full-time commitment, I provide seasoned guidance to drive initiatives, align strategies with business objectives, and foster creativity and innovation. As your dedicated advisor, I offer fresh perspectives, valuable insights, and act as a trusted sounding board to ensure design excellence and manage costs effectively.

Learn more

Venture & spin-off partner

Our venture partner service specializes in revitalizing dormant or underperforming intellectual property. We assist business leaders in exploring various strategic options to maximize IP value, including spin-offs, sales, or enhancing its existing market potential. By evaluating your IP portfolio, we identify meaningful opportunities and craft tailored strategies that align with your business objectives, ensuring a profitable transformation of underutilized assets.

Our venture partner service revitalizes dormant or underperforming intellectual property for business leaders seeking to maximize IP value. We explore strategic options like spin-offs, sales, or market enhancement. By evaluating your IP portfolio, we identify opportunities and craft strategies aligned with your objectives, ensuring a profitable transformation of underutilized assets.

Learn more

Industrial design collaborator

Led by Todd Bracher, an internationally recognized and known for operating at the nexus of business and design. With his guidance, we deliver strategically differentiated innovations that align with business objectives, providing class-leading design execution that enhances brand value and market reach.

Led by internationally recognized Todd Bracher, our services are ideal for businesses seeking to align design with strategic objectives. We deliver differentiated innovations that enhance brand value and market reach, providing class-leading design execution under his expert guidance.

Learn more

Mergers & acquisitions

We offer specialized design audit services to support mergers and acquisitions by providing a comprehensive assessment of a target company’s design assets. Our experienced team conducts thorough evaluations from a design perspective, identifying untapped potential and pinpointing areas for enhancement. This strategic audit helps acquirers understand the value delta in design capabilities and the opportunities for leveraging these assets post-acquisition. By integrating our findings with your investment strategy, we enable you to make informed decisions and realize the full potential of your imminent acquisition, ensuring a successful integration and maximization of return on investment.

We offer specialized design audit services for mergers and acquisitions, assessing a target company’s design assets. Our thorough evaluations identify untapped potential and areas for enhancement, helping acquirers understand and identify opportunities of interest. This strategic audit integrates with your investment strategy, ensuring informed decisions, successful integration, and maximized ROI.

Learn more

Honors

We are proud to have been honored with numerous awards and recognitions that reflect our dedication to excellence.

Architectural Record Award
Architectural Record
Best New Brand
Wallpaper*
Best New Designer
ICFF
Best of the Best Award
RedDot
Design Award
NYC x Design
Design Award
Spark
Designer of the Year
FX Magazine
Designer of the Year Finalist
FX Magazine
Designer of the Year Finalist
Lighting Magazine
Designer of the year
Interior and Sources Magazine
Excellence in lighting Award
HD Expo
I.D. Design Award
I.D. Magazine
IF Design Award
IF
Innovation by Design Winner
Fast Company
Interior Design HiP Award
Interior Design
Lighting of the Year
Wallpaper*
NeoCon Gold Award
Contract Magazine
NeoCon Gold Award
Contract Magazine
NeoCon Innovation Award
Contract Magazine
NeoCon best of
Contract Magazine
Product Innovations Award
HD Expo
Product of the Year
Interior Design
Product of the Year Finalist
Interior Design
Product of the Year Finalist
Interior Design
Rising Star HIP Award
Interior Design
Sustainability Product Award
Seal
Top 100 Global Design Influencer
Wallpaper*
UNESCO Design 21 Award
UNESCO
Winnipeg Prize for Urban Development
City of Winnipeg
World changing idea award
Fast Company